EPISODE · May 16, 2022 · 27 MIN
Episode 72: The Secret to Radio's Immortality
from The Local Marketing Trends Podcast · host Gordon Borrell, Fred Jacobs
Why has AM/FM radio survived Walkmans, iPods, Pandora, smart speakers and now podcasts? Fresh from a new survey of 30,000 station listeners, longtime radio analyst Fred Jacobs sits in as co-host for Corey and joins Gordon on the debate over why radio lives on. The podcast features an interview with Bill Rose discussing audience measurement and Nielsen's hip new Personal People Meter. Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review! Want to join the conversation? Share your comments at borrellassociates.com/podcast.
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Why has AM/FM radio survived Walkmans, iPods, Pandora, smart speakers and now podcasts? Fresh from a new survey of 30,000 station listeners, longtime radio analyst Fred Jacobs sits in as co-host for Corey and joins Gordon on the debate over why radio lives on. The podcast features an interview with Bill Rose discussing audience measurement and Nielsen's hip new Personal People Meter.
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Episode 72: The Secret to Radio's Immortality
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