Episode #73: A heads up to finserve companies conducting direct mail acquisition to Californians

In this episode of Addressed For Success: The Gundir Podcast, Jeff Tarran breaks down the critical updates from CA SB 1096, a new law impacting financial services companies using direct mail in California. He explains the law's key requirements, including mandatory disclosures for envelopes and content, opt-out methods, and compliance for digital elements like QR codes. Jeff also shares practical steps companies can take to adapt to these changes and avoid penalties. If your business relies on direct mail to reach Californians, this episode is a must-listen.► To read the related blog article, visit: https://gundir.com/resource/a-heads-up-to-finserve-companies-doing-direct-mail-acquisition-to-californians/► To get started with direct mail, visit: gundir.com/contact-us