Episode 73: Angela Santiago on 30 Years of Building the Little Potato Company

Angela Santiago is the CEO and Co-Founder of Little Potato Company, a business she started alongside her father 30 years ago. The Little Potato Company's origin story is one of those rare ones that feels almost too good to be true. Angela's father, drawing on nostalgia for the small potatoes he had grown up eating in the Netherlands, had a simple idea: what if Canadians could fall in love with them too? The duo took a chance, washing and testing their first small potatoes in a bathtub before bringing them to market. There was skepticism. The industry wasn't convinced. They found their niche by leaning into exactly what made the potatoes different.Today, The Little Potato Company employs more than 500 employees, three state-of-the-art facilities, producing over 280 million pounds of potatoes annually. The company is one of the most recognizable names in Canadian produce, built on a foundation of natural potato breeding, vertical integration, and a genuine belief that innovation, passion, and commitment to quality separates enduring brands.In this episode, we discuss:How The Little Potato Company created an entirely new value-added category in produce.The natural breeding process behind their small potato varieties, and why developing a new variety takes eight to nine years.The company's approach to sustainable crop utilization and the goal of reaching 100% crop use with zero waste.Leadership lessons from building a business over thirty years, and what has shaped Angela's approach to running a company.The role of communities like YPO and EO in supporting founders through the journey.Angela's story is a reminder that the most durable brands often start with asking a simple question and had the patience, creativity and conviction to see it through. Resources: Little Potato Company: https://www.littlepotatoes.com Angela Santiago on LinkedIn: https://www.linkedin.com/in/angelasantiago