Episode 73 - Behind the Scenes of Media Buying with Mary Ann Pruitt

It’s all about media today as our host Jonathan Goldhill welcomes the CEO and President of Mosaic Media, Mary Ann Pruitt. In this latest episode of the Disruptive Successor show, we're going to be talking about media, media buying, and how to target people in the media using generational thinking. HIGHLIGHTSManaging a business from far awayHow COVID changed the face of mediaDifferent media consumption per generationTarget marketing in mediaMary Ann on the evolution of media buyingQUOTESMary Ann: “Our team is broken up in the various time zones of where we're spread out throughout the world. Most of our team is in the US. But we do work world worldwide work.”Mary Ann: “Scale your company, based on what the client demands are”Mary Ann: “The biggest change that we probably have seen is actually the consumer behavior habits. So the individual and the generational breakout and makeup of everybody has changed habits in a different way for everyone.”Mary Ann: “We've had almost, you know, two solid years of this of true habit-changing formatting and seeing how people are consuming media that we really do as marketers, we have to think about that.”Mary Ann: “When I started my career, that's what it was. We didn't have anything digital to look at. We didn't have anything at our fingertips. And I, I look at it now and say yes, it's overwhelming, digital is overwhelming.”Start building your legacy now by connecting with Mary Ann using the links below: LinkedIn: linkedin.com/in/maryann-pruittEmail: mosaic.agency/blog/Websites: mosaic.agency/If you enjoyed today’s episode, please subscribe, review and share with a friend who would benefit from the message. If you’re interested in picking up a copy of Jonathan Goldhill’s book, Disruptive Successor, go to the website at www.DisruptiveSuccessor.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.