Episode 73 - Branding the U.S. Marines

Former Marines Chief Marketing Officer Andrew Fortunato joins host Jay Ehret to glean branding lessons from one of America's best brands: The Few. The Proud. The Marines. Mr. Fortunato shares how The Marines built, and then maintained a powerful brand. Topics Discussed: The foundations of a strong brand  Brand positioning The rules of branding Taglines Adapting brands to demographic shifts The role of pop culture in branding Logos? Guest: Andrew Fortunato - Marketing Consultant, former Chief Marketing Officer at U.S. MarinesHost: Jay Ehret - of The Marketing Spot.com  Local SEO and Google Analytics Webinar:http://budurl.com/LocalSEOpod See the show notes:www.PowertotheSmallBusiness.com