Episode 73: How Can a More Authentic Brand Grow My Business? With Re Perez

What does it take to create a brand that speaks to the heart of your ideal customer and reflects who you are and the values you hold? In this episode, Hannah Chapman, CFP, APMA, CRPC, talks with guest Re Perez, a seasoned Brand Strategist with over 25 years of experience reinventing and transforming purpose-drive brands into powerful catalysts for change. As a former Fortune 500 Brand Consultant, Speaker, CEO of Branding For The People, and author of the boldly titled book Your Brand Should Be Gay (Even If You're Not): The Art and Science of Creating an Authentic Brand, Re specializes in advising conscious CEOs, Founders, CMOs, and Marketing teams of multiple 7, 8, and 9-figure companies around the world. Tune in as we discuss: Re's branding process that digs deep into yourself and your business Why “perception is reality” Why having a polarizing brand is good thing Why your emotional connection to your business matters How an authentic brand attracts your ideal client Why brand alignment creates expansion An overview of Re's book Connect with Re: Websites: www.reperez.com, www.brandingforthepeople.com Instagram: https://www.instagram.com/reperezbranding Facebook: https://www.facebook.com/MrRePerez/ LinkedIn: https://linkedin.com/in/re-perez-branding/ And connect with Hannah here: X² Wealth Planning Website: https://x2wealthplanning.com/ Instagram: https://www.instagram.com/hannah.chapman.cfp Facebook: https://www.facebook.com/hannahchapmanfinancialadvisor/ LinkedIn: https://www.linkedin.com/in/hannahrchapman/ Expansive CEO Website: https://expansiveceo.com/freegift