Episode 73: Interview with Jalissa Corrie & Bianca Salvant

Jenn speaks with marketing associates Jalissa Corrie (Lee & Low Books) and Bianca Salvant (Atria Books/37 Ink) about their respective roles in book marketing. They shed light on the differences between marketing and publicity, the importance of rounding out representative teams in their departments and in sales, and the difference in pursuits when it comes to indie publishers and Big 5 imprints. Transcription of this episode is available on the Episodes tab on the podcast Tumblr.