Episode 73: matt Longueville | The Barkeep Collective

On this week’s episode present by Busey Bank, we’re diving into the world of hospitality, leadership, and creative business models with Matt Longueville, founder of STL Barkeep and the owner of two standout St. Louis bars—The Vandy and the newly opened Off Elm. Matt’s journey is a fascinating one. Back in 2018, he was thriving as a consultant in the beverage industry, convinced that owning physical locations wasn’t for him. Fast forward six years, and he’s not only opened two bars but is also pioneering a co-op-inspired approach to reward his core leadership team—a bold move designed to navigate the seasonality and challenges of the hospitality business. In this conversation, we’ll  unpack what led Matt to transition from consulting to brick-and-mortar, explore the behind-the-scenes work that keeps his businesses running smoothly, and dig into the metrics that guide his decisions. We’ll also discuss the innovative ways he’s supporting his team and his vision for the future of STL Barkeep and beyond. Let’s roll… #stlouis #stlmade #craftcocktails #collective