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Episode 73: Vinícius Chacon - Learnings from Launching an AI Product episode artwork

EPISODE · Mar 24, 2026 · 24 MIN

Episode 73: Vinícius Chacon - Learnings from Launching an AI Product

from This is Product Marketing · host Product Marketing Hive

In this episode, Vinícius Chacon, a marketing lead who helped launch an AI SaaS platform, joins Louise Liu to share a behind-the-scenes look at the realities of AI product launches—from skyrocketing costs and pricing challenges to attracting the wrong audience—and the pivot that turned it around.For more information, check out Vinícius Chacon's article: I Was the Marketing Guy Behind a 2-Million-User AI Platform. Here's What I Learned.All rights reserved. © Product Marketing Hive.

What this episode covers

In this episode, Vinícius Chacon, a marketing lead who helped launch an AI SaaS platform, joins Louise Liu to share a behind-the-scenes look at the realities of AI product launches—from skyrocketing costs and pricing challenges to attracting the wrong audience—and the pivot that turned it around.For more information, check out Vinícius Chacon's article: I Was the Marketing Guy Behind a 2-Million-User AI Platform. Here's What I Learned.All rights reserved. © Product Marketing Hive.

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Episode 73: Vinícius Chacon - Learnings from Launching an AI Product

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This episode is 24 minutes long.

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This episode was published on March 24, 2026.

What is this episode about?

In this episode, Vinícius Chacon, a marketing lead who helped launch an AI SaaS platform, joins Louise Liu to share a behind-the-scenes look at the realities of AI product launches—from skyrocketing costs and pricing challenges to attracting the...

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