Episode 74: 从百事可乐,苹果,宜家,到好时,为何“商业向善”(ESG)已成为主流商业策略 episode artwork

EPISODE · Jul 12, 2024 · 44 MIN

Episode 74: 从百事可乐,苹果,宜家,到好时,为何“商业向善”(ESG)已成为主流商业策略

from "柠檬变成柠檬水"中文商业播客(Chinese Podcast) · host Hua & Poy

Send us Fan Mail现在,“商业向善ESG”的理念已经逐渐成为主流的商业策略。越来越多的企业在追求盈利的同时,积极承担社会责任,通过商业手段促进社会的可持续发展。在最新一期的“柠檬变成柠檬水”播客中,主持人俞骅和Poy Zhong邀请了曾在加拿大北电、荷兰飞利浦、德国拜耳、美国好时以及目前在中国民企药明生物担任中国/亚太和国际事务的公关负责人及ESG负责人Sharon Tang,与听众朋友们分享了为何ESG越来越受到大众和企业的重视,并通过许多品牌的例子进行了深入探讨。欢迎大家收听。请您在Apple Podcasts, 小宇宙APP, Spotify, iHeart Radio, Google Podcasts, Amazon Music等,搜寻”柠檬变成柠檬水“。Support the showThank you for listening to our podcasts.  We also welcome you to join the "Turn Lemons Into Lemonade" LinkedIn page! Join our very popular WeChat community, please use WeChat ID "reelstone" to contact us.  

Episode metadata supplied by the publisher feed · Published Jul 12, 2024

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Episode 74: 从百事可乐,苹果,宜家,到好时,为何“商业向善”(ESG)已成为主流商业策略

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