Episode 74: How to Differentiate your Business - Services

What We Cover In This Episode: How to properly utilize services in your studio, depending on your demographic and consumer needs [1:54] Ways to identity if and why you are losing clients by auditing your services regularly [3:40] How to test and track for opportunities to adjust, or pivot so you can continue to grow in your services [9:43] Montse's experience in the collegiate recreation world and how they were able to identify the gap and pivot after auditing the services they were offering [9:58] Quotes: "Right now, you really have to hone in and make sure your services align with your business, your branding, with your demographic, and I think sometimes we get a little complacent." [Cherise [2:25] "The reality is, because there's so many options for consumers, we've got to make sure that we are offering really high-quality services, and that our clients are coming back for more." [Cherise, 4:40] "That is one of the first things I work on with my clients, auditing our business as a whole, because I think sometimes when we are in it we forget the good business practices, which is following through with what we say we're going to do." [Cherise, 6:07] "What could we do, because at that point we were spreading ourselves too thin trying to offer way too many things, and not having the staff for it." [Montse,10:35] LINKS:   https://linkin.bio/fitdegree   fitDEGREE's Business Portal https://calendly.com/fitdegree/support  [email protected] https://www.instagram.com/fitdegree/ ​​https://www.instagram.com/fitspot_guru/  https://www.instagram.com/fitdegree_nick/ https://www.instagram.com/megan_fitdegree/ https://www.instagram.com/whycoachingandconsulting/  https://www.fitdegree.com/blog  https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q