Episode # 74 Interview with Neil FosterHow best to launch your DTC brand and when to consider brick & mortar retail distribution?

Episode # 74. This week veteran advertising executive Neil Foster (CEO of Agency Habitat) joins us on the Road 2 Retail podcast to share his thoughts and experiences with growing emerging brands. Please subscribe to the Road 2 Retail podcast at Apple podcasts, Spotify or our YouTube channel. Plus- give us a follow on LinkedIn. On today's show Neil shares with us his views on the following topics: - The importance of executing a 'soft launch' for a period of time to work out the bugs in your business model - Understanding the need to drive awareness and trial early in a brand's lifecycle to build momentum - The importance of demographic match with a retailer's shopper profile when an emerging brand starts to consider the move to brick & mortar retail. Fit must be excellent. - The risk of shooting to "scale" an emerging brand too fast too soon Enjoy the show! Please subscribe to the Road 2 Retail podcast on Apple podcasts, Spotify or our YouTube channel. You can also follow us on LinkedIn. Please share the show with a colleague and leave us a review.