Episode 74: Landing Pages That Convert

Send us Fan MailWelcome back to Imperfect Marketing! This episode with Lorraine Ball is truly chock full of tips, ideas, and insights that I am sure will help you and your marketing. It's time to build landing pages that convert!Click here to access the transcript and follow along.Here are a few of the things that we discussed:Landing pages should be about one (1) topic.The word on the button you have makes a difference.Use bright colors on your buttons so they stand out.TEST! Don't just set it and forget it.Another piece of our conversation revolved around your website. Do people know what you do when they get to your website?The thing to keep in mind, and I feel like a broken record, is that they don't care about you. They have a problem and want to know if you can fix it. So, help them out and answer their questions upfront. She issued a challenge to you all, too: print out 2-3 pages of your website. Then, grab a red pen and a blue pen. If you see first-person words like I, we, my, our, us, etc., circle them in red. When you see words like you, and your, circle them in blue. You should have two blues for each red. If you don't, then you need to start re-writing your website. People want to feel like the copy is written directly to them, and doing so can help you build landing pages that convert. Then, we did jump over to talking about target audiences. (One of my favorite topics!) So many people are scared to narrow down their target audience, and I think Lorraine said it well when she said, "Who you market to is not necessarily who you sell to."There is a difference between where you spend your marketing time and effort and who you accept business from.I think that's a great way to look at it!Want to connect with Lorraine? Check out her Digital Toolbox here. Links to Items Discussed in this Episode:The Paradox of Choice Ted Talk by Barry SchwartzMarketing School Podcast on ExperimentsCliftonStrengthsThe Gap and the Gain: Book Review Episode and the Book on AmazonRelated Links:Here is an example of one of my loooong pages that directs to an action at several points, with no mention of the word, "Submit" on any buttonsHere is my new Work with Kendra page- I would love your thoughts!Free Workbook: Identifying Your Target AudienceJessica Tutton's experience growing her business with Facebook AdsNot ready for paid ads? Tracy Beavers shares advice!How niching down helped Brenda Meller Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here