Episode 74 - The Where and What of Word-of-Mouth Marketing

A double shot of word of mouth in this episode with two guests. First Ed Keller of Keller Fay Group joins podcast host Jay Ehret to discuss where most word of mouth conversations are sparked. Then, John Moore of Brand Autopsy discusses his concept of "Deliberate Intention" and how businesses can bake word-of-mouth into their business everyday. Topics Discussed: The roles of social media and advertising in word of mouth. How to use advertising to spark word-of-mouth conversation. Why word of mouth is important to the marketing mix. How to give customers a reason to talk to you. Injecting personality into customer touchpoints. How to use the 4 P's to create conversation. Guests: Ed Keller, CEO of Keller Fay GroupJohn Moore, Marketingologist at Brand Autopsy Host: Jay Ehret of The Marketing Spot Free Recorded Word of Mouth Webinar: Creating Conversation Get Complete Show Notes Here:Power to the Small Business