Episode 75: Gokul Kailasam - How To Gain Traction by Niching Down

from This is Product Marketing · host Product Marketing Hive

In this episode, Gokul Kailasam joins Louise Liu to share his insights on niching down vs. staying broad. Gokul discusses why founders often struggle to commit to a niche, and how product marketers can influence positioning decisions internally.For more information, please check out Gokul's article: A Four-Step Framework to Find Your Niche.

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This episode was published on May 26, 2026.

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