Episode 75: If I Were a VP of Enrollment Marketing Right Now — Unfiltered Musings from Enrollify’s Founder

from Higher Ed Pulse · host Zach Busekrus

Zach puts on his exec-level enrollment marketer hat for this episode and shares the first things he would tackle as a VP. He discusses his tips for how enrollment marketers can level up their marketing strategies and invest in effective lead generation tactics, including:Hiring creators and developing original audio and video contentUsing video as a conversion tool and not just an asset for general brand awarenessLeveraging SparkToro for insights on their target market before launching a strategic marketing planSpending less money on Facebook and Instagram and more money on paid partnerships with newsletters like Morning BrewCheck out the latest 'solo-pod' from Zach below. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Episode metadata supplied by the publisher feed · Published Feb 18, 2021

Embed this episode

Attribution link and audio player

What this episode covers

Zach puts on his exec-level enrollment marketer hat for this episode and shares the first things he would tackle as a VP.

Distinct summary based on available episode metadata or transcript content.

Ready to play

Episode 75: If I Were a VP of Enrollment Marketing Right Now — Unfiltered Musings from Enrollify’s Founder

0:00 19:21

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

#200 Things I wish I'd known: a letter to Episode One Me

Oct 3, 2025 ·19m

Similar Podcasts

The Graduate Ishan Singh The Graduate is a college preparation podcast that is passionately committed to assisting all students, with a special focus on those from minority backgrounds, in their journey towards securing spots in the nation’s top universities. This podcast delves into not only the academic aspects of college life but also uncovers the vibrant social dynamics within it. The primary mission of The Graduate is to serve as a mentor to students, offering valuable insights on navigating the challenges of college life. The podcast covers a wide array of topics, ranging from practical guidance on tasks such as filling out the FAFSA application to interviewing students hailing from diverse colleges and discussing campus-specific topics like the best coffee spots to explore. The Graduate is dedicated to helping students realize their dreams and nurture their interests, ultimately equipping them to pursue their true callings in higher education. This podcast is a valuable resource for any student looking U Rising University of Utah At the University of Utah, we have a saying: Imagine, then do. On U Rising, you’ll hear stories from our faculty, staff and students that bring those words to life. We'll share inspiring, innovative and impactful initiatives that are benefitting our community and the world. U Rising is hosted by Chris Nelson and Julie Kiefer.Chris, who has more than 26 years of experience in higher education and academic health care, is the chief university relations officer and secretary to the university. He has served six university presidents and dozens of senior leaders in health care and higher education, creating and executing strategies to help health care and higher education organizations advance their brand and philanthropic goals. He has bachelor of science degrees in political science and broadcast journalism and a master of public administration, all from the University of Utah. Julie is the associate director of science communications at University of Uta College Conversations The Institute for G.O.D. Join Gregg. D. Garner, President of The Institute for GOD, as he, fellow professors, and other special guests have conversations about Christian Higher Ed. Together they’ll explore the complexities students encounter academically and spiritually. Whether you’re a student choosing a college, completing your academic endeavor, or a parent or teacher seeking insight, College Conversations bridges the gap between scholarly pursuits and biblical faith, offering discerning perspectives for a new generation and their parents. Join us for a thought-provoking exploration of faith and learning. The Awakening Artist Dana Wilcher The Awakening Artist podcast is a gathering space for creatives to have vulnerable conversations about higher creativity, spirituality and healing, and entrepreneurship for artists. This podcast is hosted by Dana Wilcher, internationally celebrated Visionary artist and creative guide.You will hear inspiring stories from the host and guest speakers that will help you step into your creative embodiment, love and accept yourself on a deeper level as we laugh, cry, and learn together, and be the creative spark that truly came here to be. Join us every week for new episodes!

Frequently Asked Questions

How long is this episode of Higher Ed Pulse?

This episode is 19 minutes long.

When was this Higher Ed Pulse episode published?

This episode was published on February 18, 2021.

Can I download this Higher Ed Pulse episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.

URL copied to clipboard!