EPISODE · Mar 7, 2011 · 16 MIN
Episode 75 - Magic Marketing: Light and Dark Tactics
from Power to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital Marketing · host Jay Ehret
Podcast host and small business marketing specialist Jay Ehret discusses "Marketing Magic," both the good and the bad. The importance of magic moments in the customer experience and why the search for magic marketing pixie dust is fruitless. Topics Discussed: Why quality products, good service and a fair price are not enough. How to become more than just a bullet point to customers What is customer experience magic. Also: What you get from the hyped-up online providers of magic marketing pixie dust Why there are no marketing secrets Success is not determined by a secret, it’s guided by a plan. Host: Jay Ehret of The Marketing Spot Free Recorded Webinar: Creating a Remarkable Customer Experience Complete Show Notes and Links: Power to the Small Business - Magic Marketing
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Episode 75 - Magic Marketing: Light and Dark Tactics
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