Episode 75 - Pepe Saya, the best butter in Australia and how the brand pivoted in COVID times to become stronger

Episode 75 -  Pepe Saya, the best butter in Australia and how the brand pivoted in COVID times to become strongerPepe Saya Butter Co started in 2010, with the dream of making a beautiful tasting butter. Made in a unique round pat with the iconic Pepe Saya head, the first rounds were sold at Carriageworks Farmers Markets in November 2010. Our focus has always been on provenance and transparency.Pierre Issa (Pepe) is a humble butter maker who is the man behind Pepe Saya Butter Co. A lover of all things dairy and dedicated to changing the landscape of butter consumption in Australia.Pepe's focus has always been on influencing chefs to support Australian made butter and supply it in the kitchens and tables across the country- aiming to set the benchmark for premium Australian butter.In this podcast, we talk about the pivot that Pepe and the brand had to make at the start of COVID.  The brand was doing a lot of foodservice brands and had to double down on their retail roots to make sure all their staff could remain employed.  He was able to activate his online store properly so that he could also meet the 'at-home' market as well.  Pepe Saya has now become an even stronger brand from smart strategy, guidance and wisdom and wants to do the right thing and look after the long-serving team members.  I know you will get so much from this podcast for your business.Website:  https://www.pepesaya.com.au/Instagram:  https://www.instagram.com/pepesaya/?hl=en