EPISODE · Oct 27, 2025 · 55 MIN
Episode 75: Rockin' Rockford Real Estate - Inside the Systems That Keep Her Team #1 - Sold on Toni
from The OT - Only Teams for Real Estate Podcast · host Daren Phillipy
In this episode of The OT – Only Teams for Real Estate Podcast, host Daren Phillipy sits down with Toni VanderHayden, founder of Sold on Toni, one of the top-producing real estate teams in Rockford, Illinois.Toni shares how she turned a small-town market into a powerhouse operation built on leadership, systems, and heart. From creative client events like Jammy Day to her famous “Borrow Anything” catalog, Toni reveals how she keeps 65% of her business coming from repeat and referral clients — and how her team has stayed together for over a decade.You’ll learn how she:✅ Built a loyal team culture that lasts✅ Turned systems into fun (and profit!)✅ Uses Google reviews to dominate her market✅ Leads with accountability, compassion, and clarity“Why screw around? The book’s already here — just follow it. It works.” — Toni VanderHaydenWhether you’re leading a mega team or just starting to build one, this episode will inspire you to follow proven models, invest in your people, and create a business worth owning.🎧 Listen now and get ready to rock your real estate business!
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Episode 75: Rockin' Rockford Real Estate - Inside the Systems That Keep Her Team #1 - Sold on Toni
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