Episode 75: Why Are People Paying $25 For SOAP?!

Why is EVERYTHING suddenly “luxury”? 👀 From $56 bars of soap to “fine fragrance mists,” the Dirty Heifers break down the rise of luxury branding in bath & body products — and whether it’s genius marketing or complete nonsense.We talk: 🧼 Triple-milled soap 💸 $25 acne soap bars 🛁 Bath & Body Works “luxury” rebrand 📦 Packaging psychology ✨ Self-care culture 👀 Why handmade soap is suddenly trendy againFeaturing: Margaret from Warm & Fuzzy Soapery Jessie from Country Lather Soapworks Shauna from Bawauna Bath & BodyIf you love soapmaking, small business chaos, skincare trends, handmade products, or just hearing three heifers spiral about expensive lotion… welcome home.#soapmaking #smallbusiness #bathandbodyworks #luxury #handmadesoap #podcast

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This episode was published on May 28, 2026.

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