Episode 76: Abhishek Srivastava - Why Internal Enablement Is the Hardest Part of GTM

In this episode, Abhishek Srivastava, a senior product marketing manager at Simpplr, joins Louise Liu to share his insights on why internal enablement is the hardest part of go-to-market. He breaks down what GTM really means, common mistakes product marketers make, and how strong enablement drives real business impact beyond the launch.For more information, please check out Abhishek's article: Your GTM Plan Is Only as Good as Your Internal Enablement.