Episode 76: Collateral Brand Damage

In the battle to win customer’s hearts and minds (and boost sales) marketers will do/try just about anything and that’s why we have such fun things as telemarketing, retargeting ads, chat bots and sponsored social media posts.  None of these are a good idea if you’re doing marketing for long-term solid customer relationships and not short term sales.  Most marketing teams don’t even consider the amount of collateral brand damage done by tactics like these. Join me for yet another Congressional Medal of Honor award winning episode of May the Best Brand where we’ll discuss all of the damage being done and how YOUR brand can steer clear of it for good. We’ll also talk about the Super Bowl ads and who’s winning and losing this week in the wonderful happy world of marketing & communications.