Episode 76 | How to Market an Assisted Living Facility to Find More Residents

In this episode of the Assisted Living Investing Podcast, host Brandon Gustafson provides a comprehensive guide to creating a successful marketing plan for assisted living facilities. The discussion focuses on two primary marketing strategies: network marketing and internet marketing. Brandon outlines key relationships to build with discharge nurses, rehab facilities, case managers, other assisted living facilities, nursing homes, independent living communities, and home health and hospice services. He also emphasizes the importance of regular visits, small gifts, and consistent follow-ups to maintain these relationships. On the internet marketing front, Brandon advises on building an effective website with a lead magnet, leveraging social media platforms, and working with placement agencies to attract more residents.  00:00 Introduction to Assisted Living Investing 00:15 Creating a Marketing Plan for Assisted Living 01:04 Network Marketing Strategies 05:31 Building Relationships in Network Marketing 11:23 Internet Marketing Essentials 14:44 Leveraging Social Media and Placement Agencies 16:58 Conclusion and Next Steps Resources Mentioned: Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator. Get your free business plan checklist today: https://urlgeni.us/alibpc Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind Apply for the Mastermind today: alimastermind.com/application Join the Bussiness Foundation Basics Workshop: Assisted Living Business Foundation Basics Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM Get the 12 Week Year Book: https://amzn.to/4bAOpQf Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5 Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink Courses:- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala- Do you need help building your business plan: https://urlgeni.us/alibpg FREE Resources:- Business Plan Checklist: https://urlgeni.us/alibpc- Calculator: https://urlgeni.us/alicalc- Lease Agreement Template: https://urlgeni.us/alila- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath- Grant Writing Template: https://urlgeni.us/aligrantNeed help with your payroll? Get Gusto: https://gusto.com/i/brandon9590 Follow Us: Subscribe to the podcast for more episodes.Leave a review to help us continue bringing you valuable content. Engage with us on our various platforms for further learning and support.Facebook | LinkedIn | X | Instagram