Episode 76: Industry Tea with Rachel Rajput

What We Cover In This Episode: ROMWAD and pliability on VOD [2:26] How there is a resurgence of people wanting to try more and more difficult poses in yoga, and the direct negative impact this is having on them [6:01] Rachel's take on what she was seeing other studio owners do when facing the pandemic as small business owners [7:03] What she is doing now in her two locations, post-pandemic [12:50] Ideas for community partnerships and community-building initiatives [14:02] The ways that client behavior now differs post-pandemic versus pre-pandemic [17:50] Rachel's thoughts on the possible impact of Lululemon Mirror affecting small studio business or VOD-only studios [22:55] The industry now and where Rachel sees the trends going [29:50] A closer look at  industry changes, from contracts to employees [34:14] Quotes: "What I'm seeing now, at least from what I have gathered from the industry, is there is a focus that is shifting from 'we work out to get strong, to we work out to survive longer.'" [Megan, 5:18] "I think there has also just been a huge resurgence in people wanting to do very difficult poses based on what they are seeing on Instagram." [Rachel, 6:02] "Small business is suffering, as everyone knows, so I think the more friends you can have, the more allies, the more wellness-based other small businesses, the better you are going to be in this kind of post-pandemic reality that we're now living in." [Rachel, 15:55] "People are getting really creative, as they need to be. You know you need to be really nimble, and you need to constantly pivot." [Rachel, 32:20] LINKS:   https://leftcoastpoweryoga.com/ https://www.instagram.com/leftcoastpoweryoga/  https://www.instagram.com/leftcoastrachel/  https://www.facebook.com/LeftCoastPowerYoga  https://www.instagram.com/fittinsider/  https://pliability.com/  https://www.patreon.com/  https://linkin.bio/fitdegree  https://shop.lululemon.com/story/lululemon-studio   fitDEGREE's Business Portal https://calendly.com/fitdegree/support [email protected] https://www.instagram.com/fitdegree/ ​​https://www.instagram.com/fitspot_guru/  https://www.instagram.com/fitdegree_nick/ https://www.instagram.com/megan_fitdegree/ https://www.fitdegree.com/blog  https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q