EPISODE 76: Mastering Author Branding and Platform Building with PR Strategist Gretchen Schafer and Author Nicole Meyer

Send us a textIn this episode of Way-Word Writers, hosts Heather Cashman, Stephanie Bearce, and Nicki Jacobsmeyer discuss the key elements of author branding and platform building with special guests Nicole Meyer and Gretchen Schafer. Nicole and Gretchen, the brains behind 'Bookwork,' share their expertise in book coaching and branding strategies to help fiction writers stand out. The conversation covers topics such as the importance of author platforms, tips for crafting compelling pitches, and navigating the complexities of branding for introverted writers. The episode concludes with actionable advice for authors, emphasizing community-building and the importance of beginning with a focused, authentic platform.00:00 Welcome to Wayward Writers00:32 Meet Nicole Meyer and Gretchen Schafer01:08 Nicole Meyer's Journey01:37 Gretchen Schafer's Expertise02:33 The Birth of Bookwork06:24 Understanding Author Branding09:53 Balancing Multiple Identities20:58 Common Branding Mistakes24:18 Refreshing Your Social Media Strategy25:29 Customizing Your Platform for Your Audience27:07 Effective Querying and Pitching Techniques29:38 Distilling Your Book into a Compelling Pitch33:18 Building a Community as an Introverted Writer41:01 Taking Strategic Steps to Advance Your Writing Career43:35 Final Thoughts and FarewellThe Book Works Team: Nicole & Gretchen This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit waywordwriters.substack.com