EPISODE #76 -Paul Kenny discusses the importance of the Sales function at an emerging brand

Episode # 76. On today's show we speak with Paul Kenny - Operating Partner at Stride Consumer Partners. Paul discusses his views on the importance of the Sales function within an emerging brand. Please subscribe to the Road 2 Retail podcast at Apple podcasts, Spotify or our YouTube channel. Plus- give us a follow on LinkedIn. Paul has had a long, successful career building CPG brands of all sizes as a Sales leader. Heading a Sales function at an emerging brand calls for flexibility and a willingness to "get in the game" personally. Among the topics covered in today's show: - To be the sales leader of a small, emerging, challenger brand- you MUST be a player coach. Willing to lead the team and handle tough tasks yourself. Not an environment to delegate everything - Paul shares his five "Sales Accelerators" to improve the performance of a selling organization - The importance of matching sales talent to the class of trade, region or account they are calling on to enhance the potential for success - Emerging brands need to instill confidence in a retailer that their brand story is backed up by facts and that the retailer can feel the brand knows the direction their category is headed - Learn how persistence secured better Patriots season ticket seats for Paul! Enjoy the show! Please subscribe to the Road 2 Retail podcast on Apple podcasts, Spotify or our YouTube channel. You can also follow us on LinkedIn. Please share the show with a colleague and leave us a review.