Episode 76: Scott Breimhorst, VP of Franchise Development- Discover Strength

In this episode of the Franchise QB podcast hosted Mike Halpern, Scott Breimhorst, VP of Franchise Development at Discover Strength, shares insights into the unique business model of Discover Strength, a personal training franchise that focuses on delivering efficient and effective strength training workouts.He discusses the company's growth strategy, the support provided to franchise owners, and the attributes of ideal candidates for franchise ownership. Scott also highlights the importance of professional training staff and the financial performance metrics of the franchise, emphasizing the company's commitment to impacting lives through evidence-based exercise.Takeaways-Discover Strength offers world-class workouts in just 30 minutes, twice a week.-The franchise model focuses on hiring professionals with degrees in exercise science.-Owner involvement is crucial, but many owners maintain full-time jobs.-The company has a dual growth strategy with both corporate and franchise locations.-Franchise support includes dedicated project managers and business coaches.-Core values guide the selection of franchise owners.-Financial capacity is essential for potential franchisees.-The average annual unit volume (AUV) is around a million dollars.-Locations are designed to maximize revenue per square foot.Chapters00:00 Introduction to Franchise Ownership03:07 Discovering Discover Strength05:59 The Unique Business Model of Discover Strength08:54 Franchisee Support and Growth Strategy11:47 The Role of Leadership in Franchising15:06 Ideal Franchise Owner Attributes17:54 Financial Considerations and Performance Metrics20:46 Future Growth and Expansion Opportunitieshttps://discoverstrengthfranchise.com/Free Resource for Franchise QB Listeners:The Franchise QB Playbook will guide you through the process of finding your perfect franchise fit.  Free Franchise Doc:  👉https://www.franchiseqb.com/playbook#franchiseownership  #FranchiseOpportunities #OwnABusiness #FranchiseSuccess #FranchiseQBContact me and my team with any questions along the way.  www.calendly.com/franchiseguyMike Halpern, [email protected]