Episode 76: The Future of Video Marketing for Student Recruitment

In this week's episode, Zach chats with Marcy Dobozy, VP of Marketing at Vidyard, a video marketing technology company. They discuss the role video plays in marketing and how enrollment marketers can leverage the power of video for student recruitment. Marcy dives into several questions, including:How does Vidyard think about the role that video plays in attracting, engaging, and delighting customers?What parallels might exist for our audience of enrollment marketers working to attract and convert the attention of quality prospective students?Can you give us a crash course on the role video plays in SEO?What does marketing in 2025 look like? What role do you think video will be playing in the marketing mix in just a few years?Make sure to listen to the episode for insights on the unique value of video as part of your marketing toolkit. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.