EPISODE · May 23, 2026 · 10 MIN
Episode #760: Afraid to Narrow Your Niche? Here's What Actually Happens
from Abundant Practice Podcast
In today's Ask Abundance, I'm joined by Limitless Practice grad and Team Abundance consultant Rebecca Smith to talk about the fear almost every therapist has when building a private practice: "What if my niche is too narrow?" We get into why broad, vague marketing makes it harder for clients to choose you, how niching actually increases trust and perceived expertise, and why the best niche is usually less about strategy and more about what genuinely lights you up. We also talk about the difference between a niche and an ideal client, why you can always pivot later, and how speaking directly to one person often makes far more people feel seen. Sponsored by TherapyNotes®: Looking to switch EHRs? Try TherapyNotes® for 2 months free by using promo code ABUNDANT at therapynotes.com. Links You'll Love: Still struggling to explain what you do and who you help? My $27 Know Your Niche course helps you get crystal clear on your ideal client so your marketing finally clicks, your referrals improve, and growing your practice feels a whole lot easier: https://www.abundancepracticebuilding.com/niche Need help building and filling your practice? Join the Party today and get everything you need — courses, trainings, scripts, templates, monthly group calls — for just $345: www.abundancepracticebuilding.com/party Get your FREE weekly worksheet and other helpful practice-growing tools here: www.abundancepracticebuilding.com/links
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Episode #760: Afraid to Narrow Your Niche? Here's What Actually Happens
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