Episode 77 - Chinese youth are changing the wildlife conversation on the ground

China’s complicated relationship with wildlife trade does the country no favors in regard to its international standing, despite a slow and steady attempt by the country to improve its regulatory environment in regards to ivory, rhino horn, and more. While much of the world frets over what the Chinese government is doing, there is a startling lack of attention on the role of Chinese individuals in helping combat illegal wildlife. China House, a client of mine and the first Chinese social enterprise in Africa, is organizing a Color Run in Kenya to take place on August 28 to not only raise awareness among Chinese youth regarding this issue, but also to show Chinese and Kenyan support for stronger ivory regulations in the upcoming Convention on International Trade in Endangered Species of Wild Fauna and Flora (or CITES) 17th meeting of the Conference of the Parties, which will take place in Johannesburg, South Africa from September 24th to October 5th, 2016. To talk about the event, we have on the pod Winnie Wong, the Communications Manager for China House (Full Disclosure: China House is a client of Cowries and Rice) as well as one of the organizers behind the event. If you want to understand how Chinese youth are trying to change hearts and minds, this episode is for you.