Episode 77: Creating the Future of Sports Content

Tom Thirwall and Mark Horine join Tom this week for a conversation on the future of sports content. Tom is the CEO of Copa 90. He joined Bigballs Media in 2010 as CEO and has led the transformation from commercial film production company to new model sports media business. Along the way the company has won back-to-back Cannes Lions for Adidas and Nike, been nominated for 3 BAFTA’s and established itself as one of the most innovative media businesses in the world. Now a fully fledged multi-platform media brand, Copa90 is now the largest digital first soccer media business reaching over 75m fans every week in 200+ countries with premium video content.Marc is the GM / President of the Americas for Copa 90 Marc is responsible for driving the growth and expansion of Copa90 across the North and South America. He leads all commercial activity, partnerships, audience growth, brand strategy, product development and distribution for Copa90 in the Americas. Tom and Marc go through Copa 90’s innovative content strategy, from the way they look at content to the way they distribute it. They also talk to us about the strategic partnership that the company is working including companies like Facebook and Bleacher Report. Be sure to Copa 90 Twitter @Copa90 and check out one of their most recent documentaries here!The FactsThe CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports Our presenters are Joe Favorito (@Joefav) and Tom Richardson This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thecuspshow.substack.com