Episode 77: Crystal Hot Sauce CEO Pepper Baumer Has Been Feeling the Heat

Since taking over in January of 2019 as the third generation of Baumers to lead Baumer Foods — makers of the iconic Crystal Hot Sauce for almost 100 years — Alvin Adam “Pepper” Baumer III has been battling to lead the company through the pandemic and all its challenges. In this casual chat, he shares the big lesson he learned from aunt and great aunt Ti Martin and Ella Brennan about handling adversity, how his leadership differs from his dad’s, and the surprising way the hot sauce industry has begun mirroring the beer industry.