Episode 77 - Ideal Customer

Do you REALLY Know Your Ideal Customer? How would you respond if I asked you to “Define Your Ideal Customer”? Would you tell me the demographics – age, sex, income level, neighborhood, industry, position, etc. Or would you tell me about the thoughts, feelings and emotions they have each day and each night? Most of us only know our customers at a surface level. We don’t REALLY know our customers – we just know what we can see, only what others can see. But in order to speak DIRECTLY and INTENTIONALLY to our Ideal Customer, we must truly know them. We must get inside their head! Here’s Your Net Worth Tip of the Day Here’s an exercise for you: Put an empty chair in the middle of your room and imagine that your IDEAL CUSTOMER is sitting in that chair. Now get out some paper and a pen and begin writing everything you know about that ONE PERSON sitting in that chair. Not just their demographics, but their thoughts, their feelings, their worries, their fears, their hopes and dreams, their aspirations. Write down the answer to these kinds of questions: What keeps them up at night? What do they fear most about your industry? What bad experiences have they had before that make them nervous or uncertain? What do they truly want for their life, for their family and for their business team? Once you have written all this down, now use these EXACT WORDS for your marketing messages, your advertising campaigns and your facebook posts. Focus your messaging on ONLY the things you have written about your ideal customer. Do this exercise over this next week. Don’t stop writing until you have at least 2-3 pages of notes. Your marketing messages will be far more powerful and impactful if you do this! To get more tips on how to improve your leadership skills, your team engagement and your business results, go to my website, www.tourdeprofit.com and you’ll find lots of free stuff there. Now, go get ‘em this week. And remember, whatever you do, RIDE HARD!