Episode 77: PR Lessons from The Fraud Street Run with Jeff Lyons

Inspired by the infamous post-election press conference held at Four Seasons Total Landscaping in Philadelphia, the Fraud Street Run was established as an unofficial, untimed event by friends and runners Jeff Lyons and Chip Chantry, who also co-host the Junk Miles with Chip and Jeff running podcast. Why? Well, it’s a run-worthy 11 miles between Four Seasons Total Landscaping and the Four Seasons Hotel. Although some runners did complete the course in person in Philadelphia over the designated dates of November 28-29, 2020, the event was presented as a virtual opportunity due to the pandemic. This not only helped people participate safely, but it helped the event go global. In this episode, Jeff Lyons joins us to talk about how the event came together and lessons learned about the event that went from a few friends raising some money for charity to a viral sensation raising over $60,000 ($54,000 from registrations and $8,000 from tee shirt sales) for Philabundance, the Philadelphia region’s largest food bank.  Many thanks to Jeff Lyons for joining us. You can read more about the Fraud Street Run here. We’d love to hear from you! Have a topic idea? Let us know at soloprpro.com.