Episode #77: Principles of Marketing – Alison Simpson, Canadian Marketing Association

Our business is making things, not talking about them. So it’s no surprise that many of us struggle with the demands of promoting our businesses to potential clients and customers. Alison Simpson, president and CEO of the CMA, has been helping major corporations do just that throughout her career and she joins Pat Flannery for a lively conversation chock full of good advice. She also has details of an exciting program enabling small businesses to obtain government funds to hire digital marketing experts and to upskill their existing IT staff.