Episode 77 - The power of story with Katrina Fox of Vegan Business Media

Today, I am joined by Katrina Fox Storytelling Consultant at Vegan Business Media. From her bio: Katrina is a storytelling consultant, personal brand coach and award-winning author of Vegan Ventures: Start and Grow an Ethical Business, the first global book providing success strategies for aspiring and existing vegan business owners. During her journalism career she’s written extensively for niche and mainstream media for more than 25years on animal advocacy and ethical business and was a regular Forbes contributor specializing in writing about vegan and plant-based businesses. A vegan of 28years, Katrina helps ethical business leaders, entrepreneurs and change-makers to find, craft & share the stories to inspire, influence & impact their audiences. She loves glitter, sequins, and disco.  The love for story-telling runs through this episode as we both nerd-out about it, its so good.  We discuss finding your origin or journey story, different types of story-telling, how story-telling can make even the most boring things interesting, and knowing when to not tell a story. Some takeaways: Uncover your origin story Consider your audience - create a story bank - you'll use difference stories in different situations Collect your customers stories Write your brand story To connect with Katrina Visit her websites http://www.katrinafox.com/ and http://www.veganbusinessmedia.com/ Follow Katrina on Facebook: http://www.facebook.com/katrinafoxpage Twitter: https://twitter.com/katrinafox LinkedIn: http://www.linkedin.com/in/katrinafox1 Instagram: https://www.instagram.com/thekatrinafox/ YouTube: https://www.youtube.com/@KatrinaFox1 and https://www.youtube.com/veganbusinessmedia Mentioned in this episode: Vivisection - find out more about animal testing The Vegan Society My story-telling podcast episodes: Somebody should do something about that Flamingo To connect with me:Follow me on Facebook and Instagram @didyoubringthehummus Contact me here with any questions and if you'd like more info on sponsoring an episode Support the podcast: https://www.didyoubringthehummus.com/plans-pricing Join my mailing list and get 3 free recipes just for signing up! https://www.didyoubringthehummus.com/3recipepdf Join my Podcast Fan Facebook Group: https://www.facebook.com/groups/didyoubringthehummus/ Book a free 30 minute call with me: https://www.didyoubringthehummus.com/book-online To be a guest on the podcast: https://www.didyoubringthehummus.com/beaguest ©2024 Kimberly Winters - Did You Bring the Hummus LLC Theme Song ©2020 JP Winters ⁠@musicbyjpw⁠