Episode # 77 The Road 2 Retail team discusses how a CPG brand should work with a broker

Episode # 77. On today's show, Bruce Montgomery and Tracey Priest discuss how a small, emerging or challenger brand should think about working with a broker. Please subscribe to the Road 2 Retail podcast at Apple podcasts, Spotify or our YouTube channel. Plus- give us a follow on LinkedIn. There is always a lot of discussion around what a broker does, what will they do for my brand, when do you hire one, how are they compensated, etc.? All important points. After 30 years each in the CPG industry, we thought we would share our views on this important topic. Points covered include: - When should an emerging brand consider hiring a broker? Spoiler alert: sooner rather than later! - What exactly will a broker do for my brand and why do I need them? - What questions should you ask when hiring a broker? What questions should you be prepared to answer from them? - How to best manage the broker-brand relationship - How are brokers compensated? Enjoy the show! Please subscribe to the Road 2 Retail podcast on Apple podcasts, Spotify or our YouTube channel. You can also follow us on LinkedIn. Please share the show with a colleague and leave us a review.