Episode 77 - The Spend Shift to Local Businesses

Author and social theorist John Gerzema joins host Jay Ehret to talk about local business share of local spend. The time is right for local businesses to gain a larger market share. Consumers are losing trust in larger institutions. They want to spend more money with locally owned businesses, but the business must still earn it. Guest: John Gerzema, co-author of the book: Spend Shift.Host: Jay Ehret of TheMarketingSpot.com  Topics Discussed: The virtuous circle between local businesses and the community Why consumers may be willing to pay a premium to local businesses The three keys to earning local business spend shift Complete notes and links: Local Business Market Share