Episode # 78. A discussion with Greg Nielsen - CEO of snack and spread brand Octonuts.

Greg shares his approach to handling the emerging brand business challenges he has encountered over the course of his career. Some of the topics we discuss cover include: - Research is important, but so is getting your product into 'real people's hands' and getting their feedback directly. Art meets science! - Octonuts' key points of difference were "nutrient density", clean label, high protein and unique flavors. - Don't launch with too many skus! It leads to many problems such as a lack of focus, consumes cash, and over complicates an emerging brand's operations. - Understand that each retailer has different criteria for a successful partnership. And (spoiler alert) you don't necessarily want to be everywhere. - The importance of controlling pricing across channels and retailers. Practice "radical empathy" for the consumer. Enjoy the show! Please subscribe to the Road 2 Retail podcast on Apple podcasts, Spotify or our YouTube channel. You can also follow us on LinkedIn. Please share the show with a colleague and leave us a review. Learn more at www.road2retail.com