Episode #78: B2B direct mail tactics — Reaching decision-makers with precision

Episode 78 of the Addressed For Success: The Gundir Podcast podcast, hosted by Gundir, titled "Episode #78: B2B direct mail tactics — Reaching decision-makers with precision" was published on May 8, 2025.

May 8, 2025 · Addressed For Success: The Gundir Podcast

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Episode Description

In today's episode, Mike Izo, Gundir’s Business Development Manager, breaks down what it really takes to reach decision-makers with B2B direct mail. From smart targeting with firmographic data to selecting formats that bypass gatekeepers, Mike shares proven tactics that get results. He also explains why scale and testing are essential for optimizing campaign performance.
► To read the related blog article, visit: https://gundir.com/resource/b2b-direct-mail-tactics-reaching-decision-makers-with-precision/
► To get started with direct mail, visit: gundir.com

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