Episode 78: Bucha is Booming

Husband-and-wife entrepreneurs Austin Sherman and Alexis Korman founded Big Easy Bucha seven years ago to create "healthy beverages spiked with New Orleans flavor." Now, they produce, distribute and sell millions of bottles annually. Last week, it was announced that Latin American drink maker Beliv purchased Big Easy Bucha for an undisclosed amount. Sherman and Korman plan to hire another 50 employees in New Orleans as they expand to meet increased demand. On this week’s podcast, Sherman talks about the origins of his business, the details of the acquisition and why the market for kombucha and other health drinks is booming.