EPISODE · Aug 15, 2022 · 21 MIN
Episode 78: Envisioning the Future, Clear Channel CEO Sees Brilliant Lights
from The Local Marketing Trends Podcast · host Scott Wells, Gordon Borrell, Corey Elliott
How will out-of-home advertising fare in the coming metaverse? Clear Channel CEO Scott Wells offers his vision. He talks about the role of 3D, AR, and VR, and addresses the question, "Because Outdoor can now deliver real-time messages, is the industry getting into the news business?" This is the sixth in a series of interviews asking industry CEOs the question, "What's your vision for 2032?" Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review! Want to join the conversation? Share your comments at borrellassociates.com/podcast.
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How will out-of-home advertising fare in the coming metaverse? Clear Channel CEO Scott Wells offers his vision. He talks about the role of 3D, AR, and VR, and addresses the question, "Because Outdoor can now deliver real-time messages, is the industry getting into the news business?" This is the sixth in a series of interviews asking industry CEOs the question, "What's your vision for 2032?"
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Episode 78: Envisioning the Future, Clear Channel CEO Sees Brilliant Lights
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