Episode #78: Looking to 2021

Today’s episode was inspired by an article from Mark Schaefer, Why 2021 Will Be the Most Important Year in the History of Marketing. We know that just because the calendar turns the page to 2021, it doesn’t mean our 2020 problems will be over. At the same time, with the arrival of vaccines, we are seeing a glimmer of light at the end of the tunnel. Everything we have been and are going through is informing how communications messaging is received. We need to keep that front of mind and remain ready to pivot. We still need to plan and research but we also need to be nimble, agile and open to changing course as events of the day may dictate. What do you think? We’d love to hear from you at soloprpro.com.