Episode 78: Measurement

“What gets measured gets managed,” they say and that’s certainly true.  But how do measure marketing’s success or failure in a given organization?  What are the key metrics today that need to be watched?  And which ones don’t matter at all?  I’ll share all of these answers and more with you on the next Tony-award winning episode of May the Best Brand Win on Entertalk Media.  We’ll also hit who’s winning and losing (by pretty much anyone’s standard) and I’ll give you some real-world 2018 measurement tips and tricks that will elevate your company’s marketing to the next level!