Episode 78 – Mission is NOT the Why with Patrick Jinks

from The Leadership Window · host Dr. Patrick Jinks

In this short episode, Patrick challenges the conventional wisdom that says an organization’s mission is its ‘why’. Patrick makes the case that mission is the ‘what’ — not the ‘why’. Mission is the charge, and it should be simple, clear, limited in scope, and measurable.

Episode metadata supplied by the publisher feed · Published Nov 13, 2022

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Episode 78 – Mission is NOT the Why with Patrick Jinks

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