Episode 78 - Morrison Farming: Leading beef-on-dairy genetics

In this episode, Sarah Perriam-Lampp talks with William Morrison from Morrison Farming about supplying beef genetics to the dairy industry. He explains how decades of performance recording have produced easy-calving, fast-growing cattle, why reliability matters most for dairy farmers, and what to expect from the upcoming Ardo Hereford sale on 23 September. Host: Sarah Perriam-Lampp, CEO and Editor-in-Chief, Dairy Country Guest: William Morrison, Morrison Farming   William Morrison talks to Sarah Perriam-Lampp about the history and evolution of Morrison Farming, a family business that has become a leader in beef-on-dairy genetics through its Ezicalve programme. He describes how decades of performance recording and selective breeding have created cattle that combine low birth weight and easy calving with high growth rates and strong carcass traits. He shares the lessons learned from working alongside dairy farmers under pressure, and why Morrison Farming has always prioritised genetics that reduce stress and support practical, on-farm results. With cattle now supplying dairy and beef operations across New Zealand and overseas, William explains how customer needs and science-based breeding have shaped the family’s approach. The conversation also explores the resilience required to maintain a long-term vision, how Morrison Farming has adapted to the rise of beef-on-dairy, and what farmers can expect from the upcoming Aro Hereford sale on 23 September.   Find the Morrison Farming catalogue and sale information here:  https://i4.abri.au/online/cgi-bin/i4.dll?1=3538292F&2=2928&3=56&5=2B3C2B3C3A&11=515E505D   Find out more about Morrison Farming here: https://morrisonfarming.co.nz/See omnystudio.com/listener for privacy information.