Episode 78: The Secret to Building Brand Equity in Higher Ed

Colleges and universities often struggle to identify, solidify, and then communicate their unique value proposition. In an era where the value of higher education is under great scrutiny, the need for clear, concise, and differentiated messaging has never been greater.On this week's episode, Zach is joined by Ian Evenstar, the CEO and Founder of UNINCORPORATED — a branding, design, and marketing agency exclusively focused on higher education.Ian offers several thoughts and ideas around how a school’s curriculum can make or break an institution's brand equity and how faculty thought leadership should be incorporated into every enrollment marketer's mix of recruitment strategies and tactics. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.