Episode 79: Black Velvet

Episode 79 features Black Velvet Canadian Whisky, the second best selling blended Canadian whisky on the market, and a tremendous value. Bottled in 750ml at 40% ABV, or 80 proof, it retails for about $10.Enjoy this episode with a whisky cocktail of your choice, made with Black Velvet.Black Velvet's official website: https://www.blackvelvetwhisky.com/Brief Historical Timeline:1946 - The whisky for the first bottling was distilled1951 - The brand was launched, as a range of Velvet named whisky, Black Velvet was the only one to survive in the marketplace1969 - The first Black Velvet Lady is introduced, a spokesmodel campaign that endured into the 1990s1973 - Production moves to a purpose built distillery in Alberta, Canada1991 - Automation is added to the distillery, vastly reducing employee count and increasing efficiency2014 - Sales hit a high of 2.05 million 9-liter equivalent cases2019 - Heave Hill Brands acquires Black VelvetKey Cocktails:Black Velvet works well in cocktails. Enjoy it in anything calling for a blended Canadian whisky.References:Business Insider on Why It's Called Black FridayHistory.com Article on the Black Friday Gold ScandalHeaven Hill Brands Press Release on Black Velvet AcquisitionThe Spirits Business Coverage of Heaven Hill Brans AcquisitionWikipedia Article on Black VelvetVintage Black Velvet AdsBlack Velvet Sales VolumesDistillery Tour on YouTubeContact Information:Official show website is: www.liquorandliqueurconnoisseur.comJoin my mailing list: http://eepurl.com/hfyhHfFacebook: https://www.facebook.com/liquorandliqueurconnoisseurInstagram: https://www.instagram.com/LiquorandLiqueurConnoisseur/Twitter: @LLConnoisseur