Episode 79 - Dan Watts

Visuals: https://getbehindthebillboard.com/episode-79-dan-wattsEpisode #79 features the charming and super-talented Dan Watts, ECD at Pablo, London.Hugh & Dan spent a fascinating hour hearing about Dan’s eclectic career that has seen him work at some of the industry’s finest agencies - Fallon / 4Creative / Crispin Porter / Pablo - on some amazing projects.We discussed how to fit an entire book onto a poster. How to write great ooh … in Ghana. How to ‘Skip the cow’ for Flora in one of the best new product launches of the past few years. How to launch a record label for a chocolate brand. And the toughest of the lot, how to re-launch a Great British institution - GBBO - on ‘edgy’ C4 instead of ‘cozy’ BBC.Thanks so much Dan for coming in and sharing your stories. And good luck with everything at Pablo.