Episode 79 - Getting Known

Getting Known I have a very strong opinion that the #1 issue facing most small business owners today is that not enough people know that their business even exists! That’s right – I think this is a bigger deal that the quality of their product or service, or the price they offer, or the success of their competitors. For many of us reading this Net Worth Tip of the Month, the single biggest hurdle we must overcome is to become KNOWN by more people! Would you agree? Here’s Your Net Worth Tip of the Day Exposure and Awareness are the essence of your Marketing. And if you’re like most small business owners, you rely on only 2 or 3 primary ways to gain more exposure and awareness. And frankly, that’s not enough! If you want to GET KNOWN, you’ve got to get out of your comfort zone and identify at least 5 or 6 strategies you’re going to use to gain a larger following. And once you decide what strategies you’re going to use, you’ve got to put 100% EFFORT into those strategies on a REGULAR BASIS! Any less and you’ll find yourself trapped right where you are today – with perhaps a GREAT product or service, but in OBSCURITY! To get more tips on how to improve your leadership skills, your team engagement and your business results, go to my website, www.tourdeprofit.com and you’ll find lots of free stuff there. Now, go get ‘em this week. And remember, whatever you do, RIDE HARD!